Chen Caijie

Promoted Mid 2023 · Singapore

• ▸ Led full-stack implementation of the Creative Library Tile (Kokai), creating end-to-end functionality including backend REST API and complete React/TypeScript frontend with list views, bulk operations, search, and pagination.
• ▸ Spearheaded the Creative Troubleshooting System, a full-stack GraphQL solution that surfaced bid-blocking issues for advertisers, leading to a 20% reduction in manual customer support tickets.
• ▸ Engineered the Creative Assignment Workbench, significantly enhancing advertiser efficiency by reducing clicks for a typical assignment flow by 80%.
• ▸ Led development of Campaign Settings Snapshot with 2 junior engineers, providing shortcuts to quick campaign configuration options with 6,500+ daily clicks.
• ▸ Contributed to team growth by formally mentoring new hire and intern engineers on full-stack development best practices and platform architecture.

Singapore

• ▸ Reduced average navigation task time by 50% by collaborating with designers to upgrade the site navigation UX on Shopee's internal landing page.
• ▸ Developed a no-code configuration tool for business operators, enabling quick customisation, scheduling, and configuration of campaign landing sites.